Director of Sales Training, University of Alabama
Joe is currently the Managing Director of The University of Alabama (UA) Sales Program and a Clinical Professor of Marketing in the Culverhouse College of Commerce.
Before joining the UA faculty, Joe spent ten years as the Corporate National Sales Manager for Peco Foods, Inc., a privately held and fully integrated poultry processor. While at Peco, he started a private-label grocery division that blossomed into more than $150 million in annual sales to retail giants such as Walmart, The Kroger Co., Supervalu Inc., Safeway, Publix, Dollar General, and many others. At Peco, Joe oversaw a national sales and broker network and was responsible for the division’s strategy, supply chain, product development, and profitability.
Prior to working at Peco Foods, he served as a Brand Manager for the Bryan Foods division of Sara Lee Corp. In that role, he managed all product development, marketing, and sales support for the hams and canned-meats categories.
Joe holds a bachelor’s degree and a Master of Business Administration (MBA) degree from The University of Alabama. He is a cofounder and performer with the Sales & Leadership Development Group. His experience in corporate training and coaching span the consumer-packaged goods, health care, retail, media, industrial technology, and municipal segments. He also specializes in small-business consulting projects within the legal, information technology, and nonprofit fields.
Joe lives in Tuscaloosa, Alabama.