Sales Trainer; Author
Larry is an international best-selling author of Selling From the Heart and a co-host of the Selling From the Heart podcast. With thirty years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.
Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. In the fall of 2013, he became a corporate major account rep for a Japanese OEM in Los Angeles, California, one of the most competitive markets in the United States.
Today, Larry coaches and inspires sales leaders and their teams to do what he did. Since 2015, he has coached sales professionals across the spectrum of tenured reps to new millennials entering the salesforce. Both groups appreciate the practical, relevant, and “street–savvy” nature of his coaching.
In a world full of empty suits, Larry is passionate about helping sales reps succeed by getting valuable before they get visible. He helps sales teams understand the true value they bring to the market. Then he helps them get visible by combining traditional sales techniques with new social selling strategies.
Larry lives in Thousand Oaks, California, where he is actively involved in Kiwanis and other local nonprofits.